Brands

A brand is a name and a logo that products can point at. Unlike categories, brands are entirely optional — a product with no brand is unbranded, and a store can have none at all.

Create them on the Brands page. There are two fields: Name and Logo.

What a brand actually does

Three things, all in the shopper app:

• Products show their brand on the product details screen.
• The catalog can be filtered by brand in the console's product list.
• Brand logos give a produce-and-staples catalog visual texture it otherwise lacks.

That's the whole feature. A brand carries no pricing, no stock and no rules.

When to skip them

Skip brands entirely if you sell:

• Loose produce — "Bananas" has no brand, and inventing one is noise.
• Your own preparations — a kitchen selling its own food is one brand, which is the store.
• Under ~30 products — the filter earns nothing at that size.

Use them if you resell packaged goods. A grocery catalog of a few hundred items becomes much easier to work with when you can filter to one supplier's range.

Logos

Brand logos are rendered small and square. Two things that reliably work:

• The official mark on a white or transparent background, with padding.
• For house or unbranded lines, a plain monogram tile.

Naming

Use the name a shopper would recognise on the packaging. Not the legal entity — Amul, not Gujarat Cooperative Milk Marketing Federation. Products reference brands by name on import, so pick the spelling once and keep it.

Deleting a brand

Products referencing it become unbranded. They keep their name, price, stock, categories and images — they simply stop showing a brand, and drop out of that brand's filter. Nothing is lost beyond the association.

Next

Deleted one by mistake? Recently deleted on this page holds the last 30 days, restorable with one tap.