Product reviews
Who can review, what the verified badge means, how ratings roll up onto product cards, and what moderation you actually have.
Any signed-in shopper can rate a product 1–5 with optional text. Ratings appear on product cards throughout your storefront, which makes them one of the few things on your store you don't fully control.
Read and moderate them on the Reviews page.
The rules
- One review per shopper per product. Posting again edits the existing one rather than adding a second.
- No purchase required. Anyone signed in can review anything in your store.
- Purchase is a badge, not a gate. A shopper who has a delivered order containing that product gets a verified purchase mark on their review.
The badge is derived server-side from delivered orders — it isn't something a shopper claims or you assign. It's how a reader tells a real customer's review from a passer-by's.
How ratings reach product cards
Every product carries a rolled-up average, review count and a distribution across the five star levels. These move in the same transaction as every review write, so a product's rating and its reviews can never drift apart.
They aren't editable. There is no field to set a product's rating — it's a consequence of reviews, and the only way to change it is for the reviews to change.
Order ratings are different
Two separate things, easy to confuse:
| Rates | Who can | Public | |
|---|---|---|---|
| Product review | A product | Any signed-in shopper | Yes — on the storefront |
| Order rating | A delivery | Only that order's shopper, once delivered | No — console only |
An order rating is feedback on how the delivery went. It shows on the order in your console and nowhere else. See Managing orders.
Moderation
The Reviews page lists every review across your store, with the product name, the rating, the text, the reviewer and whether they're a verified purchaser.
You have exactly one action: delete. There's no edit, no reply, no hiding. Deleting removes the review and corrects the product's aggregates in the same transaction, so the average is right immediately.
Deleting a review because it's negative is the wrong use of this. A store whose worst review is four stars reads as filtered, and shoppers discount the whole set. Delete abuse, spam and content about the wrong product — not criticism.
Unlike the rest of the console, this page isn't live — it's fetched, with its own Refresh button. A review posted while you're looking at it appears on the next load.
Reading them usefully
- A one-star with detail is worth more than ten five-stars. It's a bug report about your catalog: a wrong photo, a wrong size, a stale price.
- Watch for repeats. The same complaint on three products in a category is a sourcing or listing problem, not three unhappy shoppers.
- Unverified reviews on a product nobody bought are worth a look. That's the pattern spam takes.